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Home » Amazon Prime » When is Amazon Prime Day 2023? Predictions, Tips & More for Smart Buyers

When is Amazon Prime Day 2023? Predictions, Tips & More for Smart Buyers

Amazon Prime Day 2023 is still some months away, but avid online shoppers would do well to start preparing with tips and predictions. Gear up for some mega savings already.

Welcome to our preparatory guide for Amazon Prime Day 2023 – the electronic retailer’s shiniest annual shopping event! Even those not keen on online shopping embark on the journey on this yearly occasion. It is unsurprising, for you can enjoy some of the steepest discounts available on electronics, clothing, and household goods. 

Prime Day started in 2015 to mark the 20th anniversary of the company. It has grown from a 24-hour event into a mega 48-hour bonanza, attracting millions of customers and competing with the other gigantic season, Black Friday.

Many shoppers build wish lists to prepare for the event. If you have some big purchases lined up, like a new laptop or fancy headphones, we recommend you keep a close eye on the upcoming deals.

When is Amazon Prime Day 2023 scheduled?

It is most likely happening in July 2023 (July 11-12, 2023).

You can expect the deals to run in a two-day window toward the middle of the month. It is always a summer experience designed to boost sales beyond the October-December holiday time.

Amazon has not confirmed the official date yet, but it is a fair prediction to go by, considering the history. You can expect an official press release a few days before the festival.

Prime Day History

Ninth: July 11-12, 2023 (Predicted)
Eighth: July 12-13, 2022
Seventh: June, 21-22, 2021
Sixth: Oct 13-14, 2020
Fifth: July 15-16, 2019
Fourth: July 16-17, 2018
Third: July 11-12, 2017
Second: July 12, 2016
First: July 15, 2015

What kind of discounts can you expect on Amazon Prime Day 2023?

amazon prime day deals 2023

In the last few years, Amazon has done a fantastic job of offering some of the lowest prices you will find throughout the year. Prime Day 2022 had excellent deals across categories, even though the event focuses on in-house brands like Kindle and Fire TV.

Amazon followed up the event with a Prime Early Access sale in October, letting customers preview some of the excitement in store for Thanksgiving and Christmas. 

Some of Amazon’s own-brand devices were available at deep discounts during the 2022 sale. For instance, you could save 55% on a Kindle Paperwhite and get a Fire TV for only $89.

The Echo Dot was one of the most popular products purchased during the 48-hour slot. Besides individual customers, small businesses also accounted for substantial sales.

However, the deals are not limited to store-brand items. You can find offers on many Apple products like an Apple Watch Series 7, a MacBook Air, or an iPad.

Top brands like Samsung, Sony, and Bose also participate in the festival, offering televisions, headphones, speakers, etc. Other items like diapers, toys, car wash products, vacuum cleaners, etc., are also available for price cuts.

Another section of discounts runs on items in Amazon Warehouse. These are generally second-hand products in good condition.

Will Prime Day 2023 deals be available to everyone?

The discounts are exclusively available to Amazon Prime members. So, you will be unable to access them without a membership. A simple solution is to sign up for a free 30-day trial. You can cancel the membership after the event if you would rather discontinue. 

It may be worthwhile considering a Prime membership if you are a frequent shopper. It offers convenient benefits like expedited shipping, Prime Video, and discounts on Whole Foods.

Be warned, though: the prices underwent a revision earlier in 2022 and now stand at $14.99 monthly or $139 annually.

Amazon Prime cost

What is the best time to grab Amazon Prime Day 2023 deals?

Statistics suggest that the busiest shopping times during the last event were 9 am – 10 am. We recommend closing the deal fast if you have your heart set on a specific product. Many offers get launched at midnight or early in the morning. Some markdowns also get announced on the second day or as a preview of the event. It is a good idea to check back frequently to see if something you want has opened up. 

Remember – you can cancel the order if you change your mind. But the disappointment of missing an excellent discount can pinch.

Should you wait for Black Friday over Prime Day 2023?

Let us face it: Black Friday deals can be humongous! Also, while Prime Day offers usually focus on Amazon products like Kindle and Audible, Black Friday covers more bases. The prices can also be better, as is the variety. However, Black Friday is far away in November 2023.

If you need a new laptop or a fresh Paperwhite, you may not want to wait that long. What if you have gifts scheduled for the summer – birthdays, anniversaries, etc.? It boils down to the urgency of your shopping list.

Is Amazon Prime Day 2023 worth the hype?

The cold fact: yes, the occasion opens many opportunities for business owners, students, and professionals. It is hard to pass by the limited-time lightning deals and the discounts on big brands that may otherwise be beyond budget for many users.

However, competitors like Walmart, Best Buy, etc., also run discounts during the summer months. Some of them have shipping perks and may be more convenient for you.

Online shopping can be sweet: convenient, quick, and hassle-free. It becomes perfect when your wallet loves it too.

If you pride yourself in getting the best bargains for your shopping list, we suggest you save the (tentative) date for Prime Day 2023. 

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Deboshree Bhattacharjee

Deboshree is a technophile who loves capturing the evolution of digital devices and how they change our everyday. She is also a communications specialist who has worked with leading names in education, parenting, and consumer goods. Her work has appeared in many digital publications, magazines, and blogs.

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